We Don't Talk About...

Dan Ranck, HomeSale Mortgage, LLC • June 23, 2022

 

If you have kids or are a Disney fan, your answer may be Bruno. If you recently traveled to “Sin City” your answer may be Vegas – what happens there, stays there, right? But if you’re in Real Estate or Mortgage Lending, you may answer with “Mortgage Rates.” Ah yes, but good luck NOT talking about rates with consumers – it seems to be all they want to talk about – especially in the current rate environment.


In my years as a mortgage lender, it often becomes an opening question at social gatherings, family events and even the first question a potential client may ask when then call. How to answer the question is often delicate. Does the person asking the question really understand what they’re asking and what the response means? Suppose I answer with 5%. Are they immediately running calculations in their head on what a monthly payment may be on a $200,000 mortgage? Most likely not.


It’s often somewhat of an empty question – almost like when you ask someone how they are when you truly don’t care. As tempting as it may be to respond with a sarcastic answer of some type, I prefer to use the opportunity to reply with a question, “why, are you looking to buy a home?” As they say, ABC – Always Be Closing.


With mortgage rates rising, we are often faced with talking clients off the ledge and keeping them engaged with their home purchase. Historically, a mortgage rate at 6% or 7% is not going to bring the housing market to a screeching halt. We all know someone who has been in the industry when rates were in the mid-teens and I’m sure they’ll tell you people were still buying and selling homes.


Mortgage rates were undoubtably driven to artificial lows for a period of greater than two years and it does become difficult for consumers to digest the quick rise we have seen over the past few months. When the time comes and the dust settles, more consumers won’t have the sticker shock they’ve encountered over the past six months when learning rates have essentially doubled.


There isn’t any specific way to avoid the interest rate question or conversation but the best way to manage it is to shift the focus to payment and budget – ultimately that is what is going to drive a buyer’s decision to purchase a home.


Think about shopping for a car – when you go to the dealership, take the test drive, and then proceed with negotiations – you generally don’t ambush the salesman about the interest rate – you discuss the monthly payment based on your budget and financial resources for down payment, etc. This is the direction we need to shift towards with potential homebuyers.


Housing costs are a key component of any budget whether a renter or a homebuyer. Helping a client determine what that number is will lay the groundwork for establishing their buying power when it comes to homeownership. Even though mortgage rates are at a higher point now than the past few years, rents have increased as well so affordability may be somewhat parallel with greater benefits to homeownership compared to renting.


Taking the approach of crafting a monthly housing budget with an approximate 10-15% contingency range should then consider the variables when shopping for a home such as property taxes and fluctuating interest rates. This then creates a target purchase price which should essentially fall within their payment range even with interest rate fluctuation.


Having a target payment range, should help to lessen the focus on the current interest rate and as the buyer finds homes within the target price, a cost worksheet is compiled and presentation is showing a payment to focus on within the buyer’s range, not focusing on the interest rate. Mission accomplished.


Purchasing a home can be a longer-term process and doing a check-up every 30-45 days with an active buyer both on the mortgage side and home preference side will help to keep buyers engaged and within their realistic expectations. If mortgage rates change, adjustments can be made up or down as needed and if criteria change within their home preferences, that can be changed as well.


Even if mortgage rates continue to climb, remember, the interest rate on rent is 100%!


Now, let’s talk about Bruno….

 

Dan Ranck

Mortgage Loan Officer

NMLS #140989

HomeSale Mortgage, LLC

NMLS #1054689

Direct : 717.271.2400 | efax : 866.849.4320

dan.ranck@homesalemortgage.com | www.danranck.com



Facts, opinions and information expressed in the Blog represent the work of the author and are believed to be accurate, but are not guaranteed. The Lancaster County Association of Realtors is not liable for any potential errors, omissions or outdated information. If errors are noted within a post, please notify the Association. Posts represent the author's opinion and are not necessarily the opinion of the Association.


Content provided by HomeSale Mortgage, LLC for informational purposes only. The information contained herein (including but not limited to any description of lending programs and products, eligibility criteria, interest rates, fees and all other loan terms) is subject to change without notice. This is not a commitment to lend. HomeSale Mortgage, LLC NMLS# 1054689. Equal Housing Lender.

Enhanced Title Insurance: More Protection for Your Home
By Wayne Angelo, Cross Country Mortgage and Bill Stull, Abstract Associates of Lancaster August 17, 2026
When purchasing a home, buyers often have the option of choosing either a standard or enhanced owner’s title insurance policy. Both policies protect the buyer’s ownership interest in the property, but the enhanced policy provides several valuable protections that go beyond the coverage included in a standard policy. The enhanced policy is available for purchases of one-to-four-family residences and condominiums when the property is being purchased in an individual’s name, rather than in the name of an LLC, corporation, partnership, or other entity. A standard owner’s policy protects against common title problems, including defects, liens or claims against the property, an unmarketable title, and a lack of legal access. The enhanced policy includes those protections while adding coverage for issues that are especially relevant to homeowners, including certain building permit and zoning violations, improper subdivisions, vehicular access problems, and structures that encroach onto the property after the buyer takes ownership. One of the most important added benefits is post-policy forgery protection. A standard policy generally protects against title issues that existed before the buyer purchased the property. The enhanced policy also provides protection if someone later forges the homeowner’s signature or creates a fraudulent deed that clouds the homeowner’s title. With real estate and identity fraud becoming an increasing concern, this protection alone can provide homeowners with valuable peace of mind. The enhanced policy also includes an automatic increase in coverage. The policy amount increases by 10% each year during the first five years of ownership, up to 150% of the original policy amount. This helps the coverage keep pace as the value of the property increases. In Pennsylvania, the enhanced policy is available for a one-time premium that is only 10% higher than the standard owner’s policy premium, with no annual renewal cost. At Abstract Associates, we believe buyers should understand the difference between the two policies before making their decision. For a relatively small additional cost at settlement, the enhanced policy provides broader protection that can continue to benefit the homeowner long after closing.
Top 10 Things People Don’t Understand About Property Insurance
By Raquelle Riti, Bernieri Associates Allstate Insurance August 3, 2026
Top 10 Things People Don’t Understand About Property Insurance
Reverse Mortgage
By Wayne Angelo & Megan Brogna – CrossCountry Mortgage July 31, 2026
Most people think of a reverse mortgage as a way for homeowners to access the equity they've built in their current home. While that's certainly true, many Realtors are surprised to learn that a reverse mortgage can also be used to purchase a new home. What Is a Reverse Mortgage? A reverse mortgage, also known as a Home Equity Conversion Mortgage (HECM), is an FHA-insured loan available to homeowners age 62 and older. Instead of making monthly mortgage payments, eligible borrowers can use a portion of their home's equity to eliminate an existing mortgage, establish a line of credit, receive monthly payments, or simply improve cash flow. Borrowers remain responsible for paying property taxes, homeowners' insurance, maintaining the home, and continuing to occupy it as their primary residence. What Is a Reverse Mortgage for Purchase? A HECM for Purchase allows qualified buyers age 55 and older to purchase a new primary residence using a substantial down payment and a reverse mortgage—without the obligation of monthly principal and interest payments.* This program can be an excellent solution for: Buyers looking to downsize. Retirees relocating closer to family. Homeowners moving into a 55+ community. Clients seeking a home that better fits their retirement lifestyle. Buyers who want to preserve more of their retirement savings or investment assets. Instead of paying all cash for a home, buyers can finance part of the purchase through a reverse mortgage, allowing them to keep more of their liquid assets available for future needs. Why Realtors Should Know About This Program A Reverse Mortgage for Purchase can help clients: Increase purchasing power. Improve monthly cash flow. Preserve retirement savings. Purchase a home that better meets their long-term needs. Age in place more comfortably. For many older buyers, this financing option can make the difference between settling for a home and purchasing the one that truly fits their retirement goals. If you work with clients who are 55 or older, a Reverse Mortgage for Purchase may be worth exploring before they write an offer. *Borrowers must continue to pay property taxes, homeowners insurance, maintain the property, and occupy the home as their primary residence. The amount available depends on factors including the youngest borrower's age, current interest rates, and the home's value. Facts, opinions and information expressed in the Blog represent the work of the author and are believed to be accurate but are not guaranteed. The Lancaster County Association of Realtors is not liable for any potential errors, omissions or outdated information. If errors are noted within a post, please notify the Association. Posts represent the author's opinion and are not necessarily the opinion of the Association.
Mid Year Check In Realtor Calendar
By Missy Boots – Realty One Group Unlimited July 17, 2026
Whew! If you're anything like me, you blinked and somehow July is already halfway over. That also means we've officially crossed the halfway mark of the year. How’s business treating you? Maybe your year is right on track; if so - congrats! If you're holding your breath waiting for your transaction numbers to suddenly align with the goals you set in January, it's time to stop waiting and start resetting. It’s never too late! The beauty of this business is that January doesn't have a monopoly on fresh starts. In real estate, momentum can change surprisingly quickly. One listing can become three referrals. One conversation can lead to a transaction. The second half of the year has the potential to look completely different from the first. The key isn't wishing for a better year. It's changing what you do next. One of the most important mindset shifts an agent can make is to treat their business like a business. Business owners don't simply hope for better results. They create a plan, track meaningful metrics, review what's working, and adjust when needed. Your real estate business deserves the same level of intention. When you start thinking like the CEO of your business instead of just the salesperson in it, your daily decisions begin to change, and so do your results. So where to start? Ask yourself: How many meaningful conversations am I having each week? How consistently am I following up with past clients and leads? Am I asking for referrals? Am I visible in my community and online? Am I blocking time every day for lead generation? Many of us focus on results we can't control: closings, commission checks, or contracts signed. Instead, focus on the activities that create those results. Results lag behind consistent action. If you improve the actions, the numbers usually follow. Choose one or two meaningful goals for the next 3 months. Then identify the handful of weekly actions that move those goals forward. For example: Reach out to 5 people a day. Schedule three coffee meetings with your sphere. Host one open house every weekend. Post valuable content three times a week. Write five handwritten notes every Friday. Consistency beats intensity every time. Your calendar tells the truth. Look back at the last two weeks. How much time was spent on activities that directly grow your business? Admin work is necessary, but revenue producing activities deserve protected time on your calendar. While time blocking is considered a “bad” word to many, being in control of your time allows you to control your business. Schedule lead generation before you schedule anything else. Pick an accountability partner and share your weekly action plan with each other. Commit to checking in regularly and holding one another accountable for following through. Celebrate the wins along the way. When you accomplish the actions you set out to complete, reward yourself, even if it’s just an iced coffee with your accountability partner. Above all, don’t let a negative mind set deter you from forward momentum. Start small. Do the work. Finish big. Here’s to a successful 2026! "Success looks a lot like failure up until the moment you break through the finish line." – Dan Waldschmid “Today is always the most productive day of your week." – Mark Hunter
Home inspection guidance for REALTORS® helping buyers navigate inspection results, set expectations
By Ernest Homer, Homer Inspection Services June 19, 2026
Learn how REALTORS® can guide buyers through the home inspection process, manage expectations, address concerns, and keep transactions moving toward closing.
VA loan benefits and financing options for veterans, active-duty service members
By Dan Ranck, Mortgage Loan Officer June 5, 2026
Learn how VA loans work, their benefits for eligible homebuyers, and why REALTORS® and sellers shouldn’t fear offers that use VA financing.